Overview
It has been six months since Melbourne welcomed cheery new Euro-style food store, Morning Market, in Fitzroy. Locals quickly embraced its offering of groceries, sandwiches and gourmet pantry items in a flurry of post-lockdown enthusiasm.
Now, southside Prahran fans have scored their own edition of this store concept — the latest from renowned chef Andrew McConnell (of Cumulus Inc, Builders Arms Hotel, Cutler & Co).
Morning Market's new outpost has made its home in a bright corner spot on High Street, stocked with the same tight curation of culinary goodies that have walked out the door of its sibling venue. On-the-go diners will find seasonal options like an autumn poached chicken salad with lemon-dressed freekeh, heirloom carrots and tahini dressing; bacon and egg buns starring Martin's potato rolls; and fat leg ham and comte cheese toasties on Baker Bleu sourdough. Coffee comes courtesy of a house-blend by Single Origin, which you can enjoy to-go, or perched at one of the sidewalk tables.
There's plenty more of cult-favourite Baker Bleu bread available to purchase, with fresh country-style loaves, ficelle and bagels sitting alongside a hefty range of pastries and sweet treats. You might be tempted by some pistachio-dusted escargot, orange and almond cake, or the house-made rum and vanilla caneles.
Morning Market Prahran
Those stocking their pantries will also find themselves spoilt for choice here, thanks to a top-quality selection of locally sourced fresh produce, gourmet staples and specialty food items — from organic dry goods and artisan pasta, to fancier things in cans and tins. Last-minute dinners are sorted, with Morning Market's signature range of ready-to-heat meals, as well as a selection of meat cuts, snags and charcuterie from sibling store Meatsmith.
Elsewhere, you'll find a selection of food-related gifts and homewares, plus an abundance of freshly-cut blooms from local grower Guy McDermott. And soon enough, the offering will be completed by a curated bottle-shop range, handpicked by none other than the sommelier and wine buyer for McConnell's entire Trader House group, Leanne Altmann.
Find Morning Market at 579 High Street, Prahran. It's open from Monday–Saturday 8am–6pm.
Images: Jo McGann