Now Open: Bistro Morgan Has Brought Its Artisanal Doughnuts and Indulgent Cheese Toasties to Fitzroy

Fitzroy locals, this one is for you. If you've been searching for a way to enjoy Bistro Morgan's beloved baked goods without having to trek to the flagship outpost in Prahran, you're in luck. You can now enjoy the bakehouse's classics in a new Fitzroy locale.

Following its transition from a successful pop-up to a Prahran staple, the bakery has finally expanded its reach. A second Bistro Morgan outpost arrived on Brunswick Street in late August. Need a snack before or after hitting up Brunswick Street Bookstore? A visit here will fuel the search for your next page-turning adventure with a cuppa or a brew.

"The Fitzroy store is more than a location; it's a sentiment," said Bistro Morgan's founder Morgan Hipworth. "It's a fresh chapter in the Bistro Morgan journey, one where every corner, every product and every interaction tells a story."

The suburb's newcomer has settled into an intimate eatery hosting up to 15 customers. Its casual fitout, designed by Studio Esteta, creates an inviting and relaxed atmosphere with timber furniture, soft lighting and an eye-catching marbled stone bench.

Bistro Morgan's Fitzroy outpost maintains its flagship venue's ethos, keeping takeaway at the core of its operations. Swing by the new store and you'll be met with its handcrafted doughnut range — including the popular creme brûlée, naughty tella and cookie monster flavours — as well as its soft-centred cookies and its lightly-coated scrolls.

For those with a preference for savoury treats, the toastie range on offer makes for a great snack. You can take your pick from five varieties — the pesto melt and reuben are crowd favourites — or opt for your own creation. Plus, Bistro Morgan's milkshakes and curated variety of coffee are available to wash down your selection of bakery goods.

Find Bistro Morgan Fitzroy at 400 Brunswick Street, Fitzroy, open from 8am–4pm daily.