Now Open: Piccolina Gelateria Has Launched Its Eighth Location on Swanston Street, Heroing Authentic Italian Flavours and Design
The homegrown gelato heroes are back with their third site in the CBD — and the design is just as impressive as the desserts.
Piccolina Gelateria continues to cement its place as Melbourne's homegrown go-to for premium Italian gelati with the launch of its eighth location. Situated smack-bang in the heart of the city on the corner of Swanston and Lonsdale streets, Piccolina's third CBD store isn't exactly your everyday ice cream parlour. Designed in collaboration with multidisciplinary architecture practice March Studio, the new corner site boasts an inspired fit-out that pays tribute to Piccolina's ongoing love story with traditional gelato.
At this new store, Piccolina fans new and old will find everything that has made the brand such a success over the last nine years. Of course, there's the beloved line-up of classic and inventive gelato, as well as weekly specials that make the most of fresh ingredients. Each visit also means the chance to sample a myriad of expertly spun gelato cakes, ice-cold milkshakes and other tasty treats that take satisfy your sweet tooth.
"Our eighth store represents not only a milestone for our brand but also a testament to the unwavering support of our loyal customers," says Piccolina founder Sandra Foti. "Our new gelateria will embody the essence of Italian mastery and will continue building on our signature commitment to quality, creativity and innovation."
This same approach is evident in the new store's standout design. Sharp-eyed visitors may notice a similarity with Piccolina's imaginative Chadstone kiosk, with the gelateria having continued its partnership with the award-winning March Studios and graphic design partners Projects of Imagination to deliver another eye-catching venue that, while thoroughly contemporary, draws inspiration from old-world Italian shopfronts and gelaterias.
"Constructed primarily from a single material — stainless steel — this project pays homage to all things gelati, recalling the stainless steel cooling elements in the pozzetti [display cases] and complementing the circular forms of the carapinas [the steel vats that hold the gelati]," says March Studio founder, Rodney Eggleston. "The bluestone flooring extends seamlessly from the pavement into the store, reinforcing the idea that the gelateria is not just a destination but an integral part of the city's fabric."
Growing from a single Hawthorn location to now serve its scoops from sites spanning from Collingwood to St Kilda, Piccolina's ongoing commitment to quality, creativity and innovation has served the brand well since its launch in 2015. Joining other CBD locations on Hardware Lane and Degraves Street, Piccolina's new Swanston Street store gives those with a sweet tooth another location from which to score its made-from-scratch gelati and sorbetti.
Piccolina Gelateria's new store is open daily from midday–late at 274 Swanston Street, Melbourne. Head to the Piccolina website for more information.
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