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US Bakery Chain Cinnabon Is Finally Bringing Its Sticky Scrolls to Melbourne

Westfield Southland will soon be home to brand's first Melbourne store, which marks its first Australian location outside of Queensland.
By Libby Curran and Sarah Ward
February 26, 2021
By Libby Curran and Sarah Ward
February 26, 2021

They're sticky, cinnamon scrolls, drenched in glaze and famous all across the USA. And at the end of 2019, they finally became available Down Under when Seattle-born chain Cinnabon opened its first Australian store in Brisbane. The company has launched two more stores in Queensland in the year or so since, which has been great news for folks up north. But, if you're a Melburnian looking to get your fix, you've been left wanting — until now.

Come March, Westfield Southland will be home to the Cinnabon's first Australian store outside of Queensland — and, obviously, its first ever in Melbourne. So, get ready to head to Cheltenham to pick up plenty of sticky baked goods.

When it opens on Wednesday, March 3, Melburnians will be able to grab a scroll on level one, near Coles — but be prepared to queue. The Brisbane stores attracted lengthy crowds for quite some time, even months after opening. Expect the lines to be a little longer in this time of social distancing, too.

Just like the chain's other Australian shops, this one will sling a trio of Cinnabon cult classics, including the classic cream cheese cinnamon roll, the popular chocolate-drizzled Chocobon and very extra Caramel Pecanbon. They're available in both mini and large sizes, along with packs featuring either four or nine 'minibons'.  There's coffee and lots of sugary drinks to pair with your snacks, too, including a cinnamon bun frappe.

Cinnabon Toombul

If you're yet to get acquainted with the decadent dessert creations, prepare yourself for aromatic, cinnamon-spiked dough made to a long-held recipe, decked out with stacks of signature cream cheese frosting and loaded with extras. They're notoriously tough to replicate.

The Australian launch was first announced in January 2019, when family-run Queensland company Bansal Foods scored the Aussie rights to Cinnabon. Cinnabon has been going strong in America since 1985, so it has already picked up plenty of Aussie fans along the way. But, for Melburnians, this'll be the first time that we're able to get our hands on those sticky, cinnamon-infused baked goods on home soil.

If you're super keen right now — and your tastebuds are well and truly tempted — the chain is already taking online orders for pickup packs that you can collect once the Westfield Southland store officially opens.

Cinnabon will open at 8.30am on Wednesday, March 3 on level one of Westfield Southland, 1239 Nepean Highway, Cheltenham. 

Published on February 26, 2021 by Libby Curran


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