Following Success at Tokyo's World Wagyu Auction, Wagyu Ya Group Restaurants Will Soon Serve the World's Most Coveted Beef
From mid-April, Melbourne diners are getting a rare shot at Matsusaka wagyu, one of the world’s most tightly held and luxurious cuts of beef.
When you're really looking to treat yourself, a steakhouse that serves a top-notch ribeye is bound to hit the spot. Yet in big beef news, there's a rare upcoming chance to experience Matsusaka wagyu — the cut that is widely considered the best of the best in Japan, and perhaps the entire world.
Who do you have to thank? That'd be the Wagyu Ya Group, who sent a representative to secure the goods at the launch of the World Wagyu Auctions in Tokyo on Friday, April 3. Now, this ultra-exclusive cut is headed to a restaurant near you, arriving in Melbourne in the coming days before it hits the grill.
According to the experts, Matsusaka wagyu is among Japan's most tightly held beef categories, admired for its extreme marbling, low yield and limited domestic distribution. What's more, international access is extremely rare, with only a small number of markets gaining access to date.
In large part, that's due to the cows themselves being extremely rare: only about 2500 Matsusaka cows are reared annually, and each takes three years to mature. And the standards are super strict, with each cow given a 10-digit ID to document its age, location of birth, shipping information and more.
Ready to experience something truly exclusive? The Wagyu Ya Group is set to allocate its limited portions across its collection of venues. That includes Niku Ou, Wagyu Ya, Wagyu Ya Teppanyaki and Yakikami. Just know, there are also daily limits in place, so plan ahead to avoid missing out.
Following this major success — it's the first time the cut has been brought to Australia via this global auction channel — Melbourne now finds itself among a select group of cities worldwide with access to genuine Matsusaka wagyu. Now is your chance to be among the first locals to experience it.
Matsusaka wagyu will be served at Wagyu Ya Group restaurants in strictly limited quantities from mid-April. Head to Instagram for more information.
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