Save Your Hard-Earned Dough: These Shopping Centres Are Handing Out Thousands of Free Doughnuts Including a Yuzu Matcha Cream Creation
The doughnut celebration is part of the Greatest of the Mall event, an annual festival celebrating mall culture and nostalgic food court dishes.
This July, get your hands on one of thousands of free bespoke doughnuts being handed out across several of Melbourne's most-loved shopping centres. The not-to-be-missed doughnut celebration is part of the Greatest of the Mall event, an annual festival celebrating Melbourne mall culture and nostalgic food court dishes.
This year, food personality Raph Rashid has partnered with Melbourne Food & Wine and Vicinity Centres for a massive, completely free collaboration. The event returns for the third year to The Glen, Bayside, Broadmeadows Central, and Box Hill Central on select dates between June 27 and July 12.
Known as the founder of Beatbox Burger, Taco Truck and All Day Donuts, Raph Rashid was tasked with creating a bespoke doughnut for each centre, working with a local Melbourne food creator, taking into consideration the local culture of each community.
"Each centre has its own personality and honestly, its own flavour. I just had to find it and put it in a doughnut. Every recipe has been designed to reflect the character of its centre, resulting in flavours that are fun, unexpected and unlike anything you'd typically find in a doughnut cabinet," says Rashid.
At The Glen, grab a Milk Tea Brûlée doughnut (made in creation with Alice Bennet of Miss Trixie Drinks Tea); at Bayside, score a Pink Lamington creation (designed with Dani Venn); at Broadmeadows Central, try a Baklava Cheesecake version (made with Jonathan Williams of Dub Eats Everything); and at Box Hill Central, sample a Yuzu Glaze Doughnut with Matcha Cream (created with Melbourne Foodie).
"Our centres are home to some of Melbourne's most exciting and diverse food experiences, and Greatest of the Mall is the perfect way to showcase them. We're excited to see Melburnians come together this winter to enjoy some incredible doughnuts," said Amy Wotton, General Manager Brand & Marketing.
Rashid will be on site at each centre on selected dates, handing out 600 free doughnuts and giving customers the chance to spin the Snacc Spin Wheel for a chance to win centre gift cards and prizes.
"Thousands. Of. Free. Doughnuts. There's four words that'll bring joy to anyone in Melbourne this winter. Greatest of the Mall has been one of the most fun collaborations we've undertaken in recent times at MFW, and now that we have the ultimate snacker, the Snacc Boss himself, Raph Rashid, training his attention on that most iconic of mall snacks (or snaccs, even), we're taking it to an even more fun place. I can't wait," says MFW creative director Pat Nourse.
For more information, including what dates and times you can catch the doughnut activations at each shopping centre, head online now.
Images: Supplied.
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