Online Retailer Stylerunner Has Opened Its First-Ever Bricks-and-Mortar Store in Melbourne
And it's set to open two more in NSW and Queensland.
It was a busy couple of days in Melbourne as the city's hospitality and retail industries enjoyed their first weekend of trade post-lockdown, but it was especially momentous for online activewear retailer Stylerunner. On Saturday, October 31, the brand celebrated the launch of its first-ever bricks-and-mortar store, opening the doors to a 200-square-metre flagship space on Armadale's High Street.
With eight years and an ever-growing following under its belt, Stylerunner has now created an IRL shop space in collaboration with local creative studio Noise Noise Noise. It has a bright, mood-boosting colour palette and is filled with shapes and curves referencing organic forms and nature. Soothing natural scenes play out across the store's digital screens, while a cloud-inspired neon number floats above the rear lounge area.
Shoppers can expect a suite of thoughtful touches, from the styling suite call buttons promising speedy service to the complimentary water and luxe, recyclable packaging. There's even a signature store scent to enjoy while you get in that retail therapy.
Gracing the racks is a lineup of threads, sneakers and accessories from dozens of well-loved local and international sportswear labels, including La Detresse, Nike, PE Nation, Exie and many more. Stylerunner's upcoming namesake line will also be on show.
There's more to come, too, with Founder Julie Stevanja, revealing plans for at least two more stores coming soon to NSW and Queensland.
Find Stylerunner's flagship store at Shop 1152-1154 High Street, Armadale.
Published on November 02, 2020 by Libby Curran