Positive Parcels Is the New Melbourne Flower Service Delivering Cheery Bouquets to Your Door

When you buy a bunch of fresh flowers, you're giving someone a gift, whether you've purchased them as a present for someone else or you've picked them up to brighten up your own home. New Melbourne floral delivery service Positive Parcels is not only embracing that idea and running with, but encouraging Melburnians to pass along the cheery feeling that comes with treating someone (or yourself) to a gorgeous bouquet — all while also supporting the local flower industry.

Launched by Tori Allen after her events company underwent a sizeable slowdown during Australia's first wave of COVID-19 restrictions, Positive Parcels delivers posies of various sizes and types. Yes, that obviously sounds fairly standard for a flower delivery outfit. The aim here, however, is to help fill a void caused by the closure of florists during pandemic lockdowns, make it easier for folks to send flowers under current stay-at-home conditions and also to share the love in a variety of ways.

Firstly, when you buy a bouquet from Positive Parcels — from a range that includes small and large arrangements of seasonal flowers, rose-only and tulip-only displays, plus potted orchids and preserved flowers that are designed to last forever — $5 from every purchase will be donated to charity. Specifically, it'll be given to national youth mental health foundation Headspace Australia, which means that your next posy will help a struggling young Aussie.

Also, Positive Parcels is positioning itself as a pass the parcel-type service, too — asking folks who receive their flowers to pass the gift along by purchasing a new bouquet for someone else. As well as a clear tactic to attempt to increase sales, the concept means that Melburnians who can't visit their nearest and dearest at the moment can send their affection in another physical way.

Positive Parcels' flowers start at $75, maxing out at $185, with all prices including delivery within 20 kilometres of the Melbourne CBD. Order by 4pm on a Monday or Wednesday, and the bouquet will arrive the next day — with deliveries made on Tuesdays and Thursdays regardless of when you order. If you live beyond metropolitan Melbourne, delivery will cost you $15 extra.

And, if sending flowers isn't quite your thing, Positive Parcels will soon add other types of parcels to its range. Think bundles of cocktail staples, wine and cheese packs, and food and flower hampers.

For further information about Positive Parcels, or to order a bouquet, visit the service's website.