Super Affordable Activewear Brand Decathlon Is Opening Two Melbourne Stores
The French retail giant's first Melbourne stores will stock everything from activewear and sporting goods to tents and wetsuits.
It's one of the world's biggest sporting goods retail brands, found in over 30 countries and dubbed by many as 'the ALDI of activewear'. And now, France's famed Decathlon — which launched an online store here in 2016 and its first Sydney store in December last year — is set to physically hit Melbourne, with plans to open not one, but two stores here in November.
The two stores will be located in Melbourne's east, in Box Hill South and on Ferntree Gully Road in Knoxfield. If they're anything like the Sydney store, the new spaces will rival Bunnings in size and be stocked with an impressive 7000 products across 70 sports and activities, like running, yoga, cycling, camping and dance. If you've got a sports nut or fitness fiend in your life, best put this one at the very top of your Christmas shopping hit-list.
When the Sydney store opened last year, CEO of Decathlon Australia Mr Olivier Robinet said that the company wants to make sport accessible to all locals. "Australians are some of the most active people in the world, the whole country is like a playground," he explained. "Until now many Australians have had to spend hundreds of dollars to get a quality product. Decathlon has now changed this."
So how cheap is it? Well, a pair of yoga pants range will set you back between $12 and $40, while a two-person tent is $30.
More than just a standard store, Decathlon also has dedicated active zones, where customers can roadtest certain products, and its own community sporting areas, where local sports clubs can host sign-up days, barbecues and fundraising events.de
Decathlon will open at 249 Middleborough Road, Box Hill South and 1464 Ferntree Gully Road, Knoxfield in November 2018. We'll keep you posted on an actual opening date. For more info, visit decathlon.com.au.
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