Restaurant Malvern East

Breadcetera

Breadcetera's modern market concept will make you wish you had one just like it in your neighbourhood.
Jade Solomon
September 16, 2025

Overview

Malvern East's brilliant bakery, Breadcetera, is a testament to the difference it makes when the owners of a venue truly know, love and want to provide the best for their beloved community. The baked goods are irresistible, the produce is beautifully curated, and the service is warm. Most of all, Breadcetera fills what was a noticeable gap in the suburb. 

Co-owners Frank Ciorciari and Anthony Silvestre are familiar faces around Malvern East. They have spent nearly a decade building friendships with the community through their restaurant, Riserva, on Wattletree Road. They noticed their suburb was missing a local hang-out where you could grab premium pantry staples, fresh bread, deli items, flowers, and grab-and-go food. So, Breadcetera was born. 

"Breadcetera is basically a collection of the things we use and love most. It's personal, but we've always believed the personal can be universal. We didn't want to overcomplicate it — somewhere to grab good bread, a coffee, something for dinner, or even just a great pantry item you didn't know you needed. It's not a supermarket and it's not a cafe - it's something in between. It's the sort of place we wish already existed around the corner," says Ciorciari. 

Breadcetera sells produce from some of Melbourne's most loved suppliers, such as pastries from Austro Bakery, coffee from Allpress and bread from Blanc Bakery. Riserva's head chefs, Gabriele Garro and Dino Mohsin, prepare fresh sandwiches and crisp paninis each day. The weekly specials include the likes of focaccia with porchetta, braised onion, artichoke cream and Comté, a three-cheese toastie with shaved truffle, and a panini with fried eggplant, basil, red pesto and mortadella.   

Breadcetera is more than just a bakery. It is a buzzing hub of the local community where you can pick up anything from gelato to boutique liqueurs, a thoughtful gift or a take-home meal when you don't feel like cooking. Its bright and vibrant aesthetic makes it hard for passersby not to pop in for a coffee, a chat, a crisp croissant, and some gourmet take-home goodies. 

Images: Michael Pham. 

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