Industry Beans Fitzroy

The iconic Melbourne coffee roastery has set up shop on Westgarth Street, boasting a revamped menu featuring familiar favourites and adventurous seasonal creations.
Libby Curran and Nishika Sharma
May 18, 2023


It's been eight years since Trevor and Steve Simmons launched their first Industry Beans coffee roastery and cafe in the backstreets of Fitzroy. It would quickly become a landmark of Australia's coffee scene, growing to encompass a seven-strong stable of venues across Melbourne, Brisbane and Sydney. In 2021, the brand embraced one of its biggest changes yet, moving from its OG northside digs to a grander space just around the corner, accessed via Westgarth Street.

The current site boasts extra room to house an expanded offering — complete with a larger dining space, onsite coffee roastery and dedicated retail area. Guests are greeted with a fitout that fuses familiar Industry Beans elements with some new, modern twists.

Similarly, the ever-innovative coffee menu features a mix of signature favourites like the Fitzroy Street blend alongside new seasonal creations to enjoy with the roaster's top-notch rotation of caffeinated delights. There are also variations of iced drinks on offer, including the bubble coffee range — which features coffee-soaked tapioca pearls. Or, you can take your pick from a range of teas and juices.

For a bite to eat, you can opt to pair something light with the sip of your choice — the honeyseed slice and peanut butter brownie are house-baked Fitzroy specials, and the winter sponge combines the limited-edition coffee blend with dessert for a seasonally-inspired sweet treat.

For a heftier selection, peruse the all-day dining menu. Think house-made golden granola with rosewater-compressed watermelon, a pandan bubble waffle with blueberry gelato or the chilli barramundi folded eggs paired with coffee togarashi. Or, for a more experimental lunch, try the coffee-rubbed wagyu burger.

You can also opt for the evergreen omelette, buckwheat and broccolini bowl or the basil and truffle gnocchi for more familiar dishes. Pair your meal with a side of polenta chips or an heirloom tomato salad and you've secured yourself a delicious meal.

Plus, you can head home with an Industry Beans blend of your own or coffee equipment for your home brewing if you're ready to splash some extra cash at the end of your visit.


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Where to Find the Best Coffee in Melbourne


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