Overview
Lune has landed on Lonsdale Street, showcasing its crisp croissants and perfect pastries in a new mega store, Maxi Lune. The opening of the west end store marks the brand's second CBD location and the eighth outpost nationally.
Situated beneath the Ritz Carlton at 670 Lonsdale Street, the mega store — coming in at a whopping 418 square metres — marks Melbourne's second production site. The space, designed by In Addition, has a distinctly Melbourne feel, with bluestone floor tiles inspired by the NVG, black mirrored glass, and long concrete benches.
"After 13 years, our obsession with pastry is as strong as ever. Lonsdale is about bringing the full Lune experience to the other side of town. We're investing in Melbourne CBD and creating something really special. It's not just another bakery," says founder Kate Reid.
The new, large-scale production site will ease pressure on the Fitzroy kitchen, boosting capacity during peak periods such as Easter and Christmas. "We haven't been able to meet the demand of our whole market here, but we also don't need to become a bakery on every high street in Melbourne. We're being very selective about where we place a Lune store. It must be intentional," says Reid.
To celebrate the opening of the new store, Lune has teamed up with Chappy's to create a limited-edition Chappy's Choc Chip Pastry filled with chip frangipane, potato chip praline, dark chocolate ganache, and caramelised chips.
Images: Supplied.