The Abnormal Beauty Company's flagship Melbourne store is a minimalist haven of good skincare products.
Launched in 2013, Deciem set out to change the way cosmetic companies operated. And considering the brand's meteoric rise to popularity, it's safe to say it achieved just that. Specialising in high-performance skincare products underneath the banner of The Abnormal Skincare Company, Deciem oversees more than ten popular brands across makeup, grooming, beauty and supplements. It also has the added benefit of avoiding any unnecessary packaging or misleading ingredients. Set opposite the Jam Factory, Deciem's flagship Melbourne store is where you'll find the next generation of skincare products, including brands you might recognise like The Ordinary and Hylamide.