We love a story behind a name and Fox Maiden in Hawthorn has a nice one. Inspired by the Japanese legends of Kitsune — fox creatures that hold incredible powers of transformation and strong influence — the homegrown store takes the life-changing ability of fashion seriously. The bright and airy boutique stocks the best of the best Australian and international labels, from chic formal gowns by Lexi Clothing to statement shoes by Jeffrey Campbell. Drop in the next time you need a new LBD and you'll probably leave with more than you bargained for.

Images: Tracey Ah-kee.