Supplying chic global fashion to Gertrude Street.
The Standard Store on Gertrude Street is anything but standard. From eccentric pins made by graphic designer Georgia Perry to uber-trendy tops from Commune de Paris and bright, geometric dresses by Henrik Vibskov, owners Orlando and Nicola Reindorf know how to create a store filled with the kind of items that make you feel unique. There's no fast fashion to be found. Instead, the pair make bi-annual overseas trips to ensure that anything they source from over the pond is of the same quality as the homegrown brands they consistently back.
Image: Caitlin Morahan.