You Can Now Slip, Slop, Slap and Smell Like Gelato Thanks to Messina and Standard Procedure's New Sunscreen
Beach trips and ice creams have always gone hand in hand — but mango, pineapple and vanilla gelato-scented SPF50+ is new.
November 21, 2023
When Gelato Messina and Standard Procedure first joined forces back in 2022, the pair got saucy. Because getting sweet and slippery with Messina's frosty sweet treats wasn't enough, the two companies teamed up on gelato-flavoured lube — finger bun gelato-flavoured at that — as a limited-edition product.
In 2023, the duo has reunited for another collaboration, this time focusing on the best weather to eat ice cream. Beach trips and ice creams have always gone hand in hand; however, mango, pineapple and vanilla gelato-scented Standard Procedure x Messina SPF50+ is new.
Standard Procedure x Messina's sunscreen might be launching just in time for summer, dropping on Tuesday, November 21, but it's an all-year-round product. Stopping skin damage from the sun's rays isn't only necessary when the weather is warm. That said, like the lube, the new Messina merchandise is a limited-edition product — so nabbing some quickly is recommended.
Each 250-millilitre bottle comes filled with high UVA and UVB protection, and adds to Standard Procedure's range of sunscreens. When you get slipping, slopping and slapping — and smelling like gelato — you'll be doing so with a non-greasy product that doesn't leave a white cast.
Expect to feel hungry with those dessert scents emanating, with Messina's Summer Standard flavour — which includes mango swirls — the inspiration for the aroma.
You can grab a bottle online now via both Standard Procedure and Messina, and also Qantas, plus at Messina and Sephora stores in the near future.
Standard Procedure x Messina's sunscreen is available now via the Standard Procedure and Messina online stores, plus Qantas Marketplace. It's also on its way to Messina's physical outposts and Sephora's shelves.
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