Global Hotel Chain The Standard Is Coming to Australia in 2024 with a Brand-New Concept

A new player is stepping up to bat in the Australian hospitality scene, and in Melbourne. Introducing The StandardX, scheduled to open in Fitzroy in February 2024.

The StandardX is the latest brainchild of Standard International, known for its lifestyle hotels in cosmopolitan hotspots like New York, Miami and London. But The StandardX is set to be a new direction for the brand, with the Fitzroy concept acting as "a rebellious younger sibling" of The Standard Hotels across the globe, distilling The Standard experience to its "x factor", and going for a more minimalist and cool approach. It seems that Fitzroy is the perfect location for the new concept.

Melbourne's own Hecker Guthrie has infused the hotel's 125 rooms and public spaces with a contemporary yet unpretentious aesthetic. As for the food, don't expect the standard hotel restaurant. Led by Executive Chef Justin Dingle-Garciyya, the rooftop dining area will be exclusive to hotel guests, offering an array of Medellin-inspired dishes, including tacos and ceviche.

The rooftop bar will be the perfect spot to enjoy a cocktail after dinner, or before a night out, or at 10am — it's a hotel after all. With panoramic city views and the privacy that comes with exclusivity, it's set to be a pretty nice spot to have a sip and take in the majesty of the Melbourne skyline for locals and tourists alike.

For those after a more casual bite, the all-day Thai diner and The Box, a retail concept offering on-the-go snacks and drinks, will ensure you're never far from curing a rumbling belly.

With room rates expected to hover between $250–350, The StandardX is positioning itself as a premium choice for travellers and Melburnians looking for a unique hotel experience that blends luxury with Fitzroy's artistic and cultural heritage. Nick Cave, Ollie Olsen, Stuart Grant and Rowland S. Howard are even among the hotel's inspirations.

The StandardX is set to open in February 2024 at 62 Rose Street, Fitzroy — head to the hotel's website for further details.