Overview
If your "new year, new you" thinking has already started as 2024 approaches, you might be justifying your end-of-year excesses during the festive season by making a health kick one of your New Year's resolutions. IKEA wants to assist. Sure, walking around its stores is already a workout, but the Swedish retailer is going a step further by releasing its first-ever fitness range — on Monday, January 1, 2024, of course.
So, gyms aren't for you, but you'd like to get active and you need some equipment to help? The DAJLIEN collection features exercise mats, ring dumbbells, step-up boards and more. Indeed, the whole aim of the range is making working out accessible for wherever suits you to get sweaty — and making it a part of your everyday routine.
The collection's moniker is the Swedish word for daily, in case you need a reminder that fitness should be more than a now-and-then thing. IKEA designed the limited-edition range by exploring how folks workout at home, even doing visits in New York, Chicago, London and Shanghai. Factoring into the end products: issues surrounding space, time, motivation and exercise gear not fitting in with home decor. Some items also double as storage, and others are meant to be both practical and stylish.
When the collection drops in-store and online, prices will span from $6–149, with hand towels the cheapest items and a bench with storage that can also work as a coffee table the most expensive. You can also pick up belt bags, massage balls, bath ponchos, air purifiers, slippers, blankets, trolleys and valet stands, with the range's colour scheme including dark and light green, yellow and white — plus bamboo.
If some of the above items don't sound like they'll help you when you're actually exercising, that's because the recovery process and just stress relief in general are also covered by the DAJLIEN collection.
"Not everyone feels safe or comfortable going to a gym, and at home we often deal with small space and time constraints. DAJLIEN was born from the desire to find smart solutions that address these limitations, and help people create a convenient and motivating place for exercise," explained IKEA Designer Sarah Fager.
"We wanted to create smart, beautiful products to inspire and redefine training as a fun, easy and natural everyday activity."
"DAJLIEN is all about supporting movement and helping people live more active lives at home. We have designed a collection that helps bridge the gap between home and active life, that recognises that training can take many shapes and forms — and that you don't need a lot of space to do a simple workout,"added fellow IKEA Designer Akanksha Deo.
IKEA's DAJLIEN collection goes on sale across Australia, in stores and online, from Monday, January 1, 2024 — until stocks last. Head to the IKEA website for further details.