High-End Fitness Brand Peloton Has Started Streaming Its Instructor-Led Workouts in Australia
Its pricey bikes will launch here in July, too.
Maybe you first heard of Peloton when US President Joe Biden took office, with his use of the company's technology-enabled equipment giving rise to questions about its potential White House security risks. Perhaps you've seen the mocking ad created by Ryan Reynolds' Aviation American Gin, or the Saturday Night Live spoof. Or, you could just really like expensive additions to your home gym setup, or getting guided through your workout routine by an instructor without having to leave the house. Whichever fits, Australians will soon be able to get their hands on the brand's indoor bikes — and, as of this week, you can now take part in its streamed classes as well.
Back in March, the company announced plans to launch Down Under this year — and it's currently in the process of doing just that. First up: the Peloton app, which Australians can download now. It's where you'll find the company's popular workout content, including via a free trial for the next 90 days. After that, you can pay $16.99 per month to keep accessing its at-home exercise sessions via a digital subscription.
On offer: instructor-led classes, motivational tracks and curated playlists, with the latter featuring the likes of Beyoncé and The Beatles. The sessions cover cycling, running, strength training, high-intensity interval training, yoga, barre, pilates, dance cardio, bootcamp and meditation. Time-wise, they span from five to 60 minutes in length and, in terms of skill, range from beginner to advanced. And if you'd like an all-access membership for your entire household — because your partner and/or housemates are keen, too — that'll cost $59 per month.
Next, from Wednesday, July 14, Peloton will be roll out its physical equipment in Australia. Presumably, it won't be doing so by using its controversial 2019 TV commercial, which received considerable backlash and gave rise to the aforementioned parodies.
Australians will be able to choose from two Peloton bikes to begin with, and neither comes cheap. The Peloton Bike will cost $2895, while the Bike+ will set you back $3695. If you're wondering what the difference is, the latter comes with a bigger screen that can rotate 360 degrees, and with a better sound system — because connecting to the Peloton app and streaming its workouts while you're hitting the pedals is all part of the process.
The Peloton app includes material that doesn't require the brand's equipment, so you can give it a try without breaking your budget.
Peloton is also setting up physical showrooms in Sydney and Melbourne, should you want to give its bikes a test run in person.
The brand also makes treadmills, although when they'll be available in Australia hasn't yet been announced. Now that Peloton has arrived Down Under, it has set up shop in its fifth country worldwide, after the US, the UK, Canada and Germany.
The Peloton app is now available in Australia, and the brand's bikes will be available from Wednesday, July 14. For further details, keep an eye on the company's website.
Published on June 17, 2021 by Sarah Ward