Somewhere in the Australian wilderness there's a spot with tall trees, lizards sunning themselves on rocks, the sound of total solitude — and a really expensive tent. We don't know where it is, but if you can find it, it's yours to keep.
The tent — along with some $3k kitty of camping goods — has been hidden in a secret campsite somewhere in Australia. It's been put there by outdoor mega brand Kathmandu as part of a new scavenger hunt that leads entrants to the location — if you can find it, you score the whole lot.
So how will you find it? Clues to the Hidden Retreat will be released across the brand's Facebook, Twitter and Instagram from Wednesday, February 14 up until Saturday, February 24. The clues are said to be cryptic and will specifically test competitors' knowledge of Australian wildlife through the use of images, videos and — randomly enough — poetry.
Unfortunately, there's no worm for the early bird in this case — if you do discover the secret location before February 24, you still need to wait and get to the campsite first on that day to win. You'll also have to arrive during the designated 'prize winning window', which is from 7am–12pm.
The first to arrive during this window will go home with the gold, winning a seriously decked out campsite package, which will include this three-person tent, a connectable living space and two down sleeping bags, plus a bunch of extra gadgets. Sure, it's a big promo for Kathmandu and it requires a lot of commitment, but if you've got some spare time up your sleeve, the prize will be a big asset for avid (or aspiring) campers. Handy if you want to tick off these beach camping spots this year.
The four runners-up will win a smaller campsite package, each valued at over $2000. For anyone else who shows (up to 200 people), you won't go home empty-handed, but will only nab a BPA-free water bottle for your efforts.