Nike Collaborates with NZ Photographer Tom Gould

To celebrate the 30th anniversary of the iconic Air Force 1 sneaker, Nike has joined forces with some of the biggest names in music, art and fashion for its 'The Ones' digital campaign.

Nike has created a bespoke Tumblr page which will house exclusive content of each of ‘The Ones’, kicking off with Australian hip hop artist 360, and Kiwi photographer Tom Gould. In his short film, Tom Gould delves into the progression of his career from street art to photography; while Australian hip hop artist 360 reveals his foray into music and the inspiration behind his tracks. These cool, creative artists were selected for the campaign because they are icons in their craft, and embody that street status and youthful energy of the Air Force 1.

Synonymous with basketball, the Nike Air Force 1 was born in 1982, and three decades on, with nearly 2000 different colourways, the Nike Air Force 1 continues to be a cultural icon, on and off the court, and is a true representation of street style spanning music, fashion and art.

New content will launch onto the Tumblr page over the next two weeks from fashion designers’, Vanishing Elephant; music producer, Jonti; audio visual DJ, Sampology; Sneaker Freaker founder, Simon ‘Woody’ Wood; and curator and graphic artist, Mark Drew. T

And for those of who need to get their hands on the new Lunar Force 1 range, it will be available from the Queen Street Foot Looker store from December, 12.