New Interactive Music Video Puts Viewers on the Line
Connect with humankind via the humble cursor.
Always wanted to be in a music video but don't play an instrument? Or think your voice might frighten the neighbours away? Here's your chance. Dutch design studio Moniker has created an interactive clip that records the movement of your cursor as you watch.
Achieved through crowd-funding and titled Do Not Touch, it's the second Moniker project in a series celebrating the "humble cursor", whose demise may well be nigh, and was designed to accompany 'Kilo', the new single from Dutch folk noir/sleazerock supergroup Light Light. Since its launch on April 16, the clip has racked up over 1 million hits.
To be a part of its rapidly growing cast, all you have to do is visit the Do Not Touch site and move your cursor according to the onscreen instructions. You'll have the chance to acknowledge your geographical origins and sexual preference, fight a rather fit female boxer, avoid touching a naked model and play the bass. Your browser records your cursor's movement and the information is uploaded to Amazon S3. Once an hour, the data gained from new visitors is added to the video and an updated version appears.
Jonathan Puckey, one of Moniker's three key movers and shakers, told Creative Applications Network that one of the exciting aspects of Do Not Touch is its unpredictability: "We do not know what will happen with this project. Will people care? Will they follow our instructions? Will patterns emerge which we had not predicted? How many cursors will be too many? A thousand? Ten thousand? Fifty thousand?"
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