Brothers Launch Travel Clothing Line with a Suitcase Pop-Up Shop
If The BFG had been written in the 21st century, Swedish fashion retailer Brothers’ vintage trunk is the suitcase he’d likely have carried.
If The BFG had been written in the 21st century, Swedish fashion retailer Brothers’ vintage trunk is the suitcase he’d likely have carried. Not only is it enormous, it is filled with Brothers’ newest line of clothing. Titled ‘Travel’, the line boasts a combination of modern comfort and old-fashioned elegance hitherto outside of the jet setter’s experience.
The suitcase is actually a pop-up shop. Built by expert prop-maker, Jean-Louis von Dardel, it opens to look like a closet, with compartments and drawers for every type of garment imaginable. Brothers has been moving the trunk all over Sweden, from airport to airport and station to station, displaying their wares for just a few days in each place.
The clothing line features suits and business shirts that are not only well cut and stylish, but also soft and stretchable – gentle enough that wearers can relax during their flight, yet formal enough that they can head to a business meeting directly after landing, without the hassle of changing mid-journey.
Brothers asked filmmaker Emil Klang to document the suitcase’s creation. Given the freedom to choose his team, Klang opted for composer Ola Tappert from Underton and animator Oskar Gullstrand from Naïve. The resulting film features on the landing page of the Brothers’ site.
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