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Peach Fuzz Is Pantone's "Compassionate and Nurturing" Colour of the Year for 2024

"Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm."
By Sarah Ward
December 08, 2023
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By Sarah Ward
December 08, 2023
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To say that 2023 has been a chaotic year is a massive understatement. If you're hoping that 2024 will be calmer, cosier and more comforting, you're not alone. In fact, you've even got the Pantone Colour Institute for company. Before every new year hits, its colour experts pick a tone for the 12 months ahead. The latest selection: Peach Fuzz.

Otherwise known as Pantone 13-1023, this hue between pink and orange is "compassionate and nurturing" according to the institute — and boasts "an all-embracing spirit [that] enriches mind, body and soul" as well. So, that's what's now meant to both set the trend for and sum up the year ahead, marking Pantone's 25th annual pick.

The organisation is never short on words for its colours of the year, and has also dubbed 2024's tone as "a warm and cosy shade highlighting our desire for togetherness with others and the feeling of sanctuary this creates", "a fresh approach to a new softness" and "subtly sensual".

Another way of putting it, as Pantone has: "a heartfelt peach hue bringing a feeling of tenderness, and communicating a message of caring and sharing, community and collaboration".

"PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves," explains Pantone Colour Institute Executive Director Leatrice Eiseman.

"Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth."

Expect to see all things Peach Fuzz popping up around the place throughout 2024 — in fashion and accessories, home decor, design and beauty, and more.

The new shade takes over from 2023's Viva Magenta, 2022's Very Peri, and 2021's Ultimate Gray and vibrant yellow Illuminating before that. In 2020, Pantone went with Classic Blue, while 2019's colour was Living Coral, 2018's was Ultra Violet and 2017's was Greenery.

To find out more about Peach Fuzz — and to check out all the previous Colours of the Year — head to the Pantone website.

Published on December 08, 2023 by Sarah Ward
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