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This New Service Lets You Send People Anonymous Eggplants for Some Reason

For the friend/Tinder date/significant other that has everything.
By Tom Clift
July 19, 2017
By Tom Clift
July 19, 2017

Have you ever wanted to send something suggestive in the mail, but thought a bag of penis-shaped gummy lollies was just a little too on the nose? In that case, we might have just the service for you.

Inspired by everybody's (apparently) favourite vegetable emoji, Eggplants Express lets users mail an eggplant to anywhere in the country. You can send it anonymously, or with a personalised greeting scrawled right onto the aubergine itself.

"It's real," founder Anthony Daniel tells Concrete Playground, when we call to inquire whether the whole thing is a sham. Apparently he had the idea after forgetting to arrange a gift for his girlfriend on their anniversary. "I didn't want it to be flowers again," explains Daniel. "We always joke about the eggplant emoji, which is how I came up with the idea of an anonymous eggplant."

How, uh, romantic?

Asked who he saw as the target audience for his service (which is very similar to Eggplant Mail in the US), Daniel admits it's probably best suited to folks who are in on the joke. "It's for people that understand the emoji," he says. "If I sent it to my father, he probably wouldn't get it." He also asks that you refrain from using their service to harass people (come to think of it, having an eggplant show up on your doorstep does seem vaguely ominous).

Although Daniel sources his produce fresh from Sydney Markets in Flemington, a disclaimer on the website warns against actually eating them. Which brings up the bigger issue of food waste — is the joke worth wasting a fine bounty of perfectly-edible eggplants? We're not so sure. If we're going to receive an eggplant in the mail, we at least want to be able to eat it for dinner.

For more information visit

Image: Lufa Farms via Wikimedia Commons. 

Published on July 19, 2017 by Tom Clift


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