Overview
After Kate Reid's booming croissant business outgrew its tiny, Elwood shopfront, they moved to bigger and better digs in Fitzroy, with the baker launching Lune Croissanterie 2.0 with brother, Cameron, in 2015.
The queues these buttery baked goods have been pulling ever since are testament to their cult status, with Melburnians more than happy to trek across town and forego weekend sleep-ins, just to get their hands on Reid's creations. While the croissant reigns supreme here, featured in various forms of twice-baked, filled, sweet, or savoury deliciousness, the rest is well worth a look in too. Think traditional French-style Danishes and pain au chocolate, sitting alongside more adventurous treats, like the signature cruffins.
Inside the sprawling Rose Street warehouse is a sleek retail space and a handful of bench seats, where the less impatient punters can tuck straight into their pastry purchases, matched with a Small Batch coffee. And just as impressive as the textbook-perfect pastries is the bakery itself is a central glass studio, set permanently at the optimal croissant-crafting temperature. This is where the magic happens, on display for all to witness.
And for a unique dining experience to tempt even the most avid of croissant fans, there's the Lune Lab. This hosts intimate degustation sittings, where diners are treated to a flight of three different pastries, running from oven-fresh classic croissants to Reid's latest envelope-pushing inventions.
Images: Visit Victoria/Josie Withers.
