Overview
As demonstrated by various creative ventures around the world — like Chicago's recent Saved by the Bell-themed pop-up diner and New York's summer museum dedicated to ice cream — people love niche. The internet loves niche. We all die over niche. The latest art show to pop up in London was also pretty niche — so niche that it couldn't even physically be enjoyed by humans. It's an interactive exhibition for dogs.
Running for two days last week in London, Play More was the world's first interactive exhibition purely for canines — and, needless to say, the ultimate puppy porn situation. Designed by British artist and inventor Dominic Wilcox, the show was a collection of contemporary paintings, multimedia pieces and installations with which the dogs could interact.
There was a massive dog bowl-shaped ball pit (filled with brown balls that resemble dog bikkies), a digital frisbee game and — our favourite — an open car window simulator that recreates the feeling of riding with the window down while a fan wafts happy dog smells like raw meat and old shoes into their adorable windswept faces. Some of Wilcox's own work was on display, along with other artists' creations.
Was this made purely for the internet? Well, yes. The exhibition is actually an activation for UK insurance company More Than, who commissioned Wilcox to create a collection of works that would encourage their owner to spend more time with their pups. Either way, we're sad to have missed this glorious doggo day out.
Via Dezeen.