The Veronica Mars Movie will be Released Online on March 14

Whether you're a Marshmallow or just a soul naturally curious about one of the most high-profile Kickstarter success stories around, you'll be happy to learn that the new Veronica Mars movie will be made available to rent or buy online on March 14 — the same day it hits cinemas in the US.

Usually, there's at least a 90-day window between theatrical and DVD or VOD releases, but Warner Bros. is in a position to bypass it this time around, since they don't have a standard distribution deal and are instead renting the theatres that will screen the movie. They see a big market in couch-dwelling non-cinemagoers for this TV-to-film crossover, and they're tapping it.

It's just one more way Veronica Mars is doing things differently. After becoming the most widely supported Kickstarter campaign in history with more than 91,000 backers, it has kept fans involved in the process throughout and will make its world premiere at SXSW on March 8.

The New Zealand digital release date has not yet been confirmed, but it seems possible it'll be March 14 here too. You can preorder the movie on iTunes, or wait for a definite date before you plan your downloading strategy.