Adidas' New Kicks Are Made From Recycled Ocean Plastic
Part of the label's latest collaboration with Parley, each pair is made from 11 plastic bottles.
International sportswear label Adidas continues its efforts to save the world's oceans, unveiling a new range of running kicks crafted ingeniously from recycled plastic pulled from the beach.
It's the latest in a series of collaborations with environmental organisation Parley for the Oceans, with the two groups teaming up to reduce ocean plastic by transforming it into sports gear.
Set to drop on April 16, the planet-friendly range features two slick new shoe designs — the UltraBOOST and UltraBOOST X — in variations for both guys and girls. The colour palette of deep blues and greens takes its cues from "the urban harbour", and an integrated NFC chip in the right sole lets you access learning experiences about plastic pollution with a few taps of your phone. But even better than looking and feeling good, each pair means that approximately 11 plastic bottles will prevented from reaching the ocean.
This new line follows the success of Adidas' previous Parley collaborations, which sold over one million products in 2017 alone. This year, the two companies have their sights set on cracking the five million mark, which you have to agree is no small drop in the ocean.
The UltraBOOST and UltraBOOST X will only be available for a limited time, though keep your eyes peeled for new and updated Adidas X Parley products dropping regularly throughout the year.
Adidas has also committed to phasing out the use of newly-manufactured plastic in its products, and to supporting Parley in a range of research and development, innovation and education initiatives.
Find the latest collaborative ocean plastic range online and instore.
Published on April 14, 2018 by Libby Curran