Overview
Since emerging out of Byron Bay in 2006, Australian fashion brand Afends has made a name for itself through its creative and eco-friendly blends of street- and surfwear. Founded by Declan Wise and Jonathan Salfield as a way of producing merch for local punk and hardcore bands, the brand now boasts stores across NSW and VIC, as well as shipping its inventive range of products worldwide.
Collaborations have always been a big part of the Afends brand and the latest is possibly its most fun yet. The northern NSW brand is coming together with female-led cannabis-loving media agency Broccoli for a trippy new summer collection. Broccoli runs a thrice-yearly magazine, podcast and twice-weekly newsletter all based on content related to weed and weed-adjacent topics.
The marriage of the two brands is a match made in heaven with Afends making use of marijuana's non-psychedelic sibling hemp in their clothes in order to make them more environmentally sustainable.
The Afends x Broccoli collab prominently features an optical illusion by Byron Bay artist Josh Galletly. The psychedelic pattern is sure to be a real treat for those that might engage with Broccoli's favourite subject.
Highlights from the collection include a huge beach-ready tote, the hemp-based wide-leg pants and unisex collared shirt, and a one-piece bathing suit made from recycled nylon.
To explore the full slate of clothes, head to the Afends website, and to stay up to date with all of Broccoli's weed-based conversations, head to the Broccoli Mag Instagram page.
The Afends x Broccoli collection is now available from the Afends website and offers worldwide shipping, including to New Zealand.