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TRAVEL & LEISURE

Airbnb Is Opening Its Own Home-Sharing Apartment Block

It's the first of the company's plans to build their own sharing-friendly complexes — and yes, it sounds just like a hotel.
By Sarah Ward
October 15, 2017
  shares

Airbnb Is Opening Its Own Home-Sharing Apartment Block

It's the first of the company's plans to build their own sharing-friendly complexes — and yes, it sounds just like a hotel.
By Sarah Ward
October 15, 2017
  shares

Since launching in 2008, Airbnb has drastically changed the short-term accommodation market. Travellers can now stay somewhere other than a hotel — and find more than three million places in 65,000 cities and 191 countries around the world — while anyone with a spare room or an empty house can rent them out and make some cash. Alas, their gains can come with pain for folks living next door to an Airbnb-listed property. There's no shortage of stories about neighbours finding themselves faced with an endless stream of parties, for example.

Enter Airbnb's next move, Niido. Set to open in 2018, it's a Florida complex that's designed specifically with house-sharing in mind. In partnership with property developer Newgard Development Group, Airbnb will build a 324-unit block near Disney World in Kissimmee, Florida, rent out its apartments to tenants, and allow anyone who signs a lease for a year to offer up their homes on the website for up to 180 nights each year. If residents just wish to list a single bedroom, then there's no cap.

If this sounds familiar, that's because it's rather similar to plenty of concepts that already exist, including ones that Airbnb is in direct competition with. Basically, it's their version of a hotel and time-share accommodation combined. Other hotel-like touches include keyless doors, housekeeping and cleaning services, and an on-site "master host" (aka, a concierge) who checks-in visitors, helps during their stay, and can act as an intermediary between hosts and guests.

Speaking to Financial Times, Newgard CEO Harvey Hernandez said that 2,000 Airbnb-branded units are planned in the next two years. Airbnb aren't the first to attempt to reinvent something that already exists — Lyft announced plans for a bus-like shuttle service earlier this year.

Via Financial Times / Forbes. Image: Airbnb.

Published on October 15, 2017 by Sarah Ward

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