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Iceland Wants to Blast Your 2020-Induced Screams Into the Country's Frosty Wilderness

Your frustrated yells will echo through one of seven locations — including the country's fjords, the capital of Reykjavík or the volcanic surroundings of the Reykjanes peninsula.
By Sarah Ward
July 19, 2020
By Sarah Ward
July 19, 2020

With COVID-19 restrictions on international travel still in place, hopping on a plane and heading overseas isn't on any Australian or New Zealander's current agenda. But, while your body can't physically roam the globe at present, your voice — and all the pent-up stress you've been feeling over the past few months — can still make the trip to Iceland.

As part of a new promotional campaign called 'Looks Like You Need Iceland', the island nation is asking the planet's frustrated masses to scream into their computers and record the sounds of their 2020-inspired yells. Those clips are then broadcast into the Nordic country's wide open spaces — and you can choose where your voice will echo.

There are seven locations to pick from, so your angst about this testing year can reverberate through Iceland's frosty north or south, the farmlands and fjords in the nation's east, or the geologically diverse landscape in the west — or the famed Westfjords region, the capital of Reykjavík or the volcanic surroundings of the Reykjanes peninsula as well. If you've happened to watch Netflix's Eurovision Song Contest: The Story of Fire Saga lately (and gotten the song 'Volcano Man' stuck in your head in the process), we're guessing you'll probably pick the latter.

Overall, the concept is really as simple as it sounds — you scream, with the aim of cathartically venting your pandemic-induced unhappiness, and the results play through speakers in a country far, far away. It taps into the practise known as scream therapy which, again, is exactly what you'd expect, with the website also stepping you through the best tips for a truly satisfying scream.

Of course, if you're also motivated to start thinking about planning a holiday to Iceland once Australia and New Zealand's international borders reopen, the campaign has also achieved its main task.

To record your scream, or for more information, visit the  'Looks Like You Need Iceland' website.

Published on July 19, 2020 by Sarah Ward


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