Open Label Lets Consumers Upload Reviews To A Product’s Barcode
Open Label works in a way where a buyer can scan a product's barcode code and upload their comments. This takes them to the virtual forum where they can read what other people have said as well as say why they would or wouldn't suggest buying the product in question.
The shift of power between producer and consumer seems to be becoming more and more evident everyday. The number of mobile apps that call on crowd sourced reviews or information is sky rocketing, and the general attitude toward trusting an online peer recommendation over a corporate's promise is trending widely. One of the newest additions to this movement is an app called Open Label.
Not too disimilar from Fooducate, which was an app designed for the sharing of product specific nutrition information when a consumer scanned the QR code, Open Label attempts to crowd source recommendations on products on a worldwide scale. Meaning that virtually anything consumer facing can also come with a consumer critique.
Open Label works in a way where a buyer can scan a product's barcode code and upload their comments. This takes them to the virtual forum where they can read what other people have said as well as say why they would or wouldn't suggest buying the product in question.
In order to combat what could potentially disintegrate into the likes of a youtube comments feed, the app focuses in particular things like the manufacturer or producers’ environmental, safety, health or animal rights records. If the product’s maker has a poor record for sustainability, for instance, users can note that on its Open Label. Conversely, users of the app can also ask questions about particular products, and in a similar fashion to Twitter, they can “follow” the people and organisations they trust as well.
As with everything, comments and feedback can be directly shared back to your social media networks, truly taking the idea of word-of-mouth recommendations to the next level.
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