Overview
Fond memories of Anzac biscuits, dripping spoonfuls of liquid sugar and the inevitable sticky fingers; where would we be without Chelsea Golden Syrup? A staple in good kiwi pantries since 1884, Golden Syrup has long been a firm favourite. In honour of the iconic product, Chelsea Sugar has commissioned local artist Greg Straight to design a fittingly iconic Golden Syrup Collectors' Tin.
Illustrator, artist and graphic designer Greg Straight is stoked to have the chance to put his own unique spin on a brand with such a long, rich history in New Zealand. Greg grew up a scones throw from the Chelsea Sugar factory and took inspiration from the natural beauty of the ocean and native bush that surround the building. The design evokes memories of long summers, our favourite Kiwi pass times and of course, the warm, rich colour of Golden Syrup.
Greg's vast portfolio boasts artworks for 2degrees, Tourism New Zealand and the latest issue of Remix Magazine, with his iconic Tiki design recently gracing the cover of Kia Ora magazine. His contemporary expression of the vibrant and unique Kiwi culture makes him the perfect artist to capture the essence of the Chelsea brand and heritage.
Chelsea Sugar are giving away prize packs worth $350, which includes the latest tins and a signed limited edition print by the artist. Concrete Playground has two packs for two lucky readers.
