Overview
Following the success of last year's Pokémon Go craze, the latest smartphone foray into augmented reality sees the launch of Snapchat's art lens, which will again see people wandering around using their smartphone to locate 'virtual objects' all across the globe. This time though you can claim a cultural pull, because instead of hunting collectable monsters, you'll be scouting out three-storey-high digital sculptures by acclaimed American artist Jeff Koons.
Having dabbled plenty in AR with its face-morphing selfie filters and World Lens feature, Snapchat's now dropped a series of Lenses that will let users view a selection of Koons's colourful installations in specific locations worldwide. Right now, the series includes a shiny gold balloon dog in New York's Central Park, a rainbow playdough sculpture on Brazil's Copacabana Beach and a monumental likeness of Popeye at Sydney Opera House. Each sculpture will remain virtually in one place for a few weeks, before moving to a new location.
If you're hooked up with the latest version of Snapchat, the app will give you the option of using the art lens when you're within 300 metres of one of the sculptures. The sculptures will appear on your screen once you're nearby — you can't miss them.
Snapchat's also put the call out for other artists to jump aboard their virtual global art exhibition — here's hoping some local works are added to the mix.