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The Iconic Has Launched a Stylish New Pet Fashion Range for Supremely Adorable Dogs

Because your pupper deserves its own fleece-lined denim vest, cable-knit sweater, macrame lead and Driza-Bone oilskin coat.
By Sarah Ward
March 07, 2020
By Sarah Ward
March 07, 2020

When you're taking your pet pooch to the pub, park, cinema, opera, for brunch or to any other dog-friendly event, you want your four-legged friend to look its best. Yes, all puppers are adorable anyway, because just comes with the territory. But your furry little woofer is certain to dial up its natural cuteness in a piece from The Iconic's new pet range.

Whether your dachshund would look dapper in a fleece-lined denim vest, your jack russell terrier needs a Christmas-patterned jumper or your shih tzu could do with a cable-knit or fringed sweater, you'll find it on offer in this new line. Brands such as Paul Smith, Filson, Sebastian Says and Pethaus are all part of the retailer's pet-focused range — as are Driza-Bone oilskin dog coats and RM Williams leather leashes.

More than 60 items are currently available (including various sizes and colours), spanning collars, harnesses and leads, as well as hoodies, pullovers and coats. Elf-themed jumpers, vests embroidered with the words 'girl gang', macrame leashes, gold collars — they're all covered.

The fashion and accessory line will add further items throughout the year, too, because even your doggo's wardrobe can change with the seasons.

While The Iconic has dubbed the line its 'pet-friendly edit', so far it's all for dogs. That said, if you can somehow manage to get your cat into a vest or sweater, then you're well-equipped to slip them into something from this range.

The Iconic's Pet-Friendly Edit is currently available to purchase online, with further items due to be added to the range later this year.

Published on March 07, 2020 by Sarah Ward
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