James St Up Late
Each year, James Street turns into a fashion party for one night only — with big discounts, snacks, cocktails and goodie bags.
Overview
Once a year, for one night only, a New Farm street transforms into a fashion party. That'd be James Street — and, given that the stretch of road boasts plenty of boutiques selling designer threads, you know that it knows how to put on a sartorial celebration.
James St Up Late is all about exploring the precinct's many outlets, stocking up your wardrobe, getting tempted by specials and browsing the latest collections. In 2025, it's marking 13 years of doing just that, in fact, so expect it to be on helluva shindig — more than 90 businesses are getting involved.
From 5–8pm on Thursday, March 27, the after-hours event will feature more than 28 of the roadway's boutiques getting in on the action, plus the full slate of local bars and restaurants. As soundtracked to DJs, there'll be bargains to buy, one-off menus to eat your way through and cocktails to sip.
Also a part of the fun: party bags, with 1000 up for grabs featuring goodies galore from the precinct, all for the first customers to make purchases at participating retailers.
Here, you can eat, drink, shop, try your luck at the James St Up Late Vending Machine, grab a Messina ice cream, head to Gerard's for dinner and an in-conversation event, sip cocktails and mocktails, see The Calile Hotel literally lit up, take a snap at the event's photobooth and more.
Images: Andrew Cois.
