Suntory The Premium Malt's House at ICHOUME
Sip on rare brews from Japan, enjoy exclusive offers and experience the art of beer-making at Darling Quarter.
In partnership with 
Overview
Beer isn't just a beverage; it's an experience. And that's what Suntory The Premium Malt's House is all about. It offers beer lovers a rare opportunity to enjoy exclusive Japanese beers alongside fun, interactive beer-related activities, mega giveaways and delicious Japanese snacks.
The destination? Leading Japanese brewing group Suntory is bringing the one–off beer experience, celebrating the fusion of Japan's finest brews and Sydney's vibrant dining scene, to Darling Quarter's ICHOUME from Friday, July 25, to Sunday, August 17.
The Japanese eatery will serve six exclusive tap-only draft styles, all freshly brewed in Kyoto and flown directly from Kyoto Brewery, straight to your lips. One of the six beers is Kaoru ale, available on tap for the very first time in the southern hemisphere. Topped with extra creamy foam, the Japanese ale-style beer is the definition of easy drinking. Now, we Aussies can indulge in its fruity flavours and bask in its honey and malty notes, without leaving the country.
And the good times don't stop there. Visitors can also enjoy Sunset style, Black, Half&half, and Mliko. Sunset style is the Premium Malt's pilsner with the black creamy foam. Its name was inspired by the way it's poured—beautiful like a setting sun, while The Black is brewed with roasted malt. Half&Half is a mix of the Premium Malt's and the Black, and Mliko is made entirely of creamy 'Kamiawa' foam. With so many options and unique flavours, you're bound to find your new favourite brew.
The pop-up offers yet another rare opportunity for beer lovers to savour the fruits of Japan's unique 'Kamiawa' — a creamy, ultra-fine foam technology that locks in aromatic complexity, prevents oxidation and maintains freshness while enhancing mouthfeel and smoothness. Imagine experiencing this heavenly, foamy, creamy goodness, paired with an intense flavour and unparalleled freshness. We're already salivating at the mere thought.
In addition to sipping on rare beers from Japan, guests can enjoy food pairings and seasonal Japanese dishes for a truly immersive experience. Think ramen, gyoza, tempura, and plenty more. There will also be a beer foam art machine, where guests can print selfies on beer foam with a printer using malt extract. Yes, that's right; the foam is so delicate and creamy that you can print an image of it. Or, if selfies aren't your thing, the team will also be serving beer straight from a backpack keg—when else would you get the chance to enjoy beer from a backpack?
If you can't make it to ICHOUME, don't worry, the campaign expands across 11 satellite venues across Sydney. How many venues can you conquer? This year's locations include: Rei Izakaya, Taruhachi Bento, Gold Class Daruma, Daruma Japanese in Haymarket, Yakitori Chaco Bar, and various YAYOI venues including Galeries, Chatswood, World Square, Westfield, Market City and Hurstville.
While Kaoru ale is only available at ICHOUME, plus — don't miss your chance to score limited-edition original merchandise giveaways, available while supplies last. The other venues will offer exclusive Premium Malt's sets, special winter offers and discounts, and their own signature food — perfect for making your night truly memorable.
To top it all off, there will be happy hour deals that are almost too good to be true. While offerings will differ based on which venue you attend, standouts include $10 for Kaoru ale/ The Premium Malt's at ICHOUME and 'The Premium Malt's' Special for just $6 at YAYOI Chatswood.
The Suntory Premium Malt's is taking over ICHOUME from Friday, July 25, to Sunday, August 17. For more information, visit The Premium Malt's website or Instagram.
Images: Supplied.
