This Just in: Matt Moran Launches Proper Burgers, Bringing His Philosophy of 'Simple Food, Done Properly' to a Soft Milk Bun This Summer
On the menu, classic burgers, snacks and sides are all designed to reflect Moran's commitment to top-quality produce.
Renowned chef and restaurateur Matt Moran has announced the launch of his new burger brand, Proper Burgers. Reflecting his cooking philosophy of 'simple food, done properly,' the elevated burgers will make their debut this summer.
Matt Moran says, "I have been cooking my whole life, and one thing I have learnt is that simple food, done properly, is hard to beat. That's what Proper Burgers is all about. For me, that means starting with grass-fed beef, seasoned properly and cooked with care. It means soft milk buns, sharp cheese and sauces we make ourselves. It's the kind of burger you remember — simple, satisfying, and bloody delicious. Big flavour. Nothing fancy, just damn good burgers."
On the menu, classic burgers, snacks and sides are all designed to reflect Moran's commitment to top-quality produce. The Original Proper Burger features grass-fed beef and a tangy Proper Sauce, whereas the Proper Chook showcases southern crumbed chicken with a cabbage and herb slaw. On the side, you're not limited to ordinary, soggy take-out fries. Instead, go for popcorn prawns, corn ribs with parmesan and chipotle mayo, or crunchy salt and vinegar onion rings.
While the first shopfront will open at Optus Stadium, it will form the foundation of a broader national vision. Moran plans to expand the brand to reach audiences who value high-quality food that is not overly complicated for its own sake.
Images: SoCo Studios.
Proper Burgers will open at Optus Stadium over the summer. If you're looking for a great feed now, check out this iconic Melbourne burger, which was crowned the 14th best burger in the world, or this Sydney number, previously ranked ninth best burger globally.
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