Your Doodle Could Go National as Yo-Chi's Colour Our Cup Competition Returns with $10,000 Prizes and Community-Led Voting
Swap colouring books for frozen yoghurt cups as this creative competition returns with bigger prizes, community voting and national exposure.
Wander into any Yo-Chi store, and the self-serve toppings station is a veritable kaleidoscope of colourful sweet treats and savoury add-ons. But the cups? They're usually stark white. However, that's all about to change as the much-loved froyo crew invite everyone to participate in their latest Colour Our Cup competition.
With one winning artwork to be printed on cups nationally — available in all 74 venues around the country — now is the perfect time to put your creative skills to the test. And you might even be richly rewarded for your efforts, with winners across Victoria, New South Wales, Queensland, South Australia, Western Australia and Singapore scoring $10,000 each.
Plus, for this biggest-ever edition of the competition, Yo-Chi is switching things up by inviting froyo fans to vote on their fave artwork. With this in mind, one Yo-Chi location in each state will be transformed into a dedicated community gallery space, where locals can view shortlisted entries and cast their vote in person or online.
"Our aim is for Yo-Chi to have the biggest Colouring Competition in the world," says Oliver Allis, Yo-Chi Co-Owner and Brand Director. "We want to celebrate all of the talented artists in our local communities and around the nation, and we can't wait to see what creativity the nation brings this year!"
To provide a little illustrative inspiration, Australian artist Carla Drawz is supporting the competition by creating the official Colour Our Cup colouring-in design while serving as a judge for the national winner. To enter, collect a Colour Our Cup colouring sheet from your nearest Yo-Chi venue, complete your design and return it before the competition closes on Tuesday, July 14.
"I'm so honoured to be part of Colour Our Cup this year; it's such a colossal competition! I love that everyone has the same starting place, but each artwork will be totally unique," says Carla Drawz. "I can't wait to see the colour, imagination and personality people bring to their creations."
Yo-Chi's Colour Our Cup competition is now happening, with submissions closing Tuesday, July 14, and winners selected on Monday, July 20. Head to the website for more information.
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Images: Supplied.
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