Kuala Lumpur’s Recycled Posters Raise Environmental Awareness
True to their word, even the advertisements for Kuala Lumpur's Eco Heaven Bazaar have been created with bits of junk they've found lying around.
The tag-line for Kuala Lumpur's Eco Heaven Bazaar is "Because everything deserves a second life." True to their word, even the advertisements for the event have been created with bits of junk they've found lying around. Paul Prabhakar, a copywriter for Leo Burnett Kuala Lumpur, has repurposed items as varied as old newspapers, pillow cases and soiled pizza boxes, and turned them into hand-printed posters.
The issue that the Bazaar was grappling with was that recycling has been around so long now that it's become dull and guilt-inducing. No one thinks recycling is fun anymore, except for the kind of people who wear a lot of hemp and consider a rice cake a treat. At the same time, though, the last couple of years has seen the growth of the idea that everything that was once old is new again. This goes for the craze for fixing up old bicycles and giving them wicker baskets, to guerilla knitting and growing beards, to wearing clothes that once belonged to other people (the cool kids call it vintage).
We're living in an age where we don't like throwing anything out, not ever. Pillow case posters may very well be the way forward.
[Via PSFK]
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