Tupac Resurrected via Hologram at Coachella
A holographic Tupac rapped onstage this past weekend, stunning Coachella audiences.
A resurrected Tupac stunned Coachella audiences at the conclusion of the music festival's first weekend. Holographically appearing on stage alongside Dr. Dre and Snoop Dogg, the murdered rapper greeted fans with a "What up, Coachella?" before beginning his classic single 'Hail Mary'.
Digitally generated, Tupac's holographic double is the brainchild of longtime friend Dr. Dre. Dre sought the permission of the late rapper's mother before pursuing his vision, which was brought to 'life' by San Diego-based AV Concepts and James Cameron's Oscar-winning digital production company Digital Domain. The project is estimated to have dipped deep into commissioners' pockets, and took around four months to create.
The likeness was eerie, successfully replicating everything from the rapper's bared abs, to his Timberlands, to his tattoos. The hologram performed classics '2 of Amerikaz Most Wanted', 'Come With Me', and 'Gangsta Party' before slipping back into the otherworld. Audiences and fans received the performance with mixed emotions. Some were thrilled to witness Tupac 'live' after his 1996 murder, and others found the hologram morbid and exploitative. Twitter was ablaze with fans on either side of the issue, causing 'Tupac' to continue trending in Australia through this morning.
Opinions aside, the digital stunt may mark the beginning of a new era for on-stage performance. AV Concepts has already dabbled in holographic concert performances; the company was behind the 2005 Grammys performance featuring Madonna and the holographic members of the Gorillaz, as well as digital apparitions used in concert by Celine Dion and the Black Eyed Peas.
It was the dead that stole the show at the live music festival this weekend. No one can keep Tupac down.
https://youtube.com/watch?v=pRLUAVs4sR4
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