Artists The Yok and Sheryo Hijack Sydney and Melbourne Billboards
LYNX's brand new 'Expression Series' empowers Australian dudes to get their authenticity out there.
Two gigantic Australian billboards were hijacked this week, now sporting seriously gnarly tatts. Located in Sydney's George Street and Melbourne's St Kilda Junction, the 16m x 6m billboards have been emblazoned with giant tattooed lions by longtime team-up Aussie artists The Yok and Sheryo in collaboration with LYNX.
The two artists were invited to use their own unique styles and expression to transform the men's brand's latest outdoor campaign. Marking phase one of LYNX's brand new 'Expression Series', the billboards were completed over four days; with a limited run of t-shirts and posters available through Facebook. This isn't the first time the pair have worked together; The Yok and Sheryo have exhibited and painted their fantastical creatures everywhere from Mexico to NY, Atlanta, LA, Miami, Africa, Belgium, London, Europe, Seoul, Indonesia, Singapore, Vietnam, Thailand, Malaysia, Australia and Cambodia.
So why the massive lions? The Yok has seen his fair share of expression-fuelling travel, moving to Africa from Australia and finding an addictive freshness in his newfound environment (lions included). "I moved to Kenya when I was 25 and I lived there for a year and a half; I think that had a real dramatic effect, it was a really rewarding experience" says The Yok in the behind-the-scenes video. "I really value that feeling, so maybe I'm always trying to chase that feeling again. It's kind of like being a kid and everything's new.
"I remember when I saw my first lion in Kenya. Such an amazing animal to see close up; they're just so powerful-looking. I can't really describe what it is to look at a lion in the face, but they're an amazing creature."
https://youtube.com/watch?v=zNQyWPUqdF0
LYNX aren't stopping at two gigantic billboards; the next phase of the 'Expressions Series' will see typographer Luca Ionescu and a photographer collaborate on a mystery project to be announced later in the year. LYNX's project aims to help Australian guys express themselves authentically, supporting creators who stay true to their vision but might not always have the opportunity to do so.
Check out LYNX's 'Expression Series' over here and stay tuned for the next project announcement later this year.
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