Overview
Many would say trekking around an art gallery does not exactly count as a workout. I beg to differ. But it remains that art and exercise are worlds apart and I take my hat off to anyone who successfully manages to marry the two.
Interactive collective YesYesNo has collaborated with sportswear giant Nike to develop software which integrates with Nike+GPS data to generate abstract digital artworks. Runners' routes are recorded by a Nike Sports Watch and, based on the speed, consistency and unique style of each person's run, dynamic formations are revealed.
A two-day workshop was held to launch the Nike Free Run+ 2 City Pack, inviting runners to record their movements and use colours and composition to personalise their exercise artworks. They took home unique high resolution prints and a custom shoebox with their name, distance run and route laser-etched onto the surface.
It's not quite the first project of its kind, with rock band OK Go! unveiling a similar idea in partnership with Range Rover recently.
[Via Engadget]