Capture a Moment of Purity and Win $10,000

All that Instagramming could finally be your pay day.

Hannah Ongley
April 03, 2013

There's nothing like the feeling when everything falls into place. We’re talking about those pure moments when the ordinary becomes extraordinary, or when something great and unexpected happens, leaving you with a smile on your face.

Luckily these moments normally don't stun you quite so much that you forget to whip out your smartphone, because if you've got photographic evidence, then social-media-savvy beer masters Pure Blonde are offering to deliver the unexpected to your bank account. There's $10,000 in cash up for grabs, and for the chance to win a share of it, just upload a photo from Facebook or Instagram via the competition app on their Facebook page. You'll also get the chance to see your fleeting moment live a longer life in a crowd-sourced video montage using the campaign's best images.

Check out the competition here, start digging through your favourite photos, and get your entries in before May 10. Here are a few of the shots we will be entering.

Concrete Playground photography by Nick Fogarty

Published on April 03, 2013 by Hannah Ongley
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