Introducing the Ketel One Modern Craft Project

You know there’s a big difference between drinking vodka because it's Friday and drinking vodka for its silky smooth tang. Ketel One knows it because they’ve spent the last 300 years refining family recipes that make Turducken look about as complex as 2 Minute Noodles, and now they’re on a quest to find one Australian craftsman who’s been equally zealous in turning a traditional craft into a contemporary masterpiece (though probably over a lesser period of time).

This quest is called the Ketel One Modern Craft Project and it bears a legacy of $100,000. The winner will be someone who’s making the world a little more exciting to be in by blending a traditional craft with a modern entrepreneurial sprit. Deciding who that person is will be Ketel One’s 11th Generation Distiller, Bob Nolet, plus three experts who have earned complete license to judge you unreservedly: Gelati artisan Nick Palumbo of Gelato Messina, bespoke jeweller Lucy Folk of Lucy Folk Jewellery, and Christian Condo from the Modern Motor Cycle Company.

The top 10 finalists will be filmed and showcased via a small bar exhibition in Sydney and Melbourne so that those skilled in the art of drinking can too pass judgement before the experts cast their final vote.

Ketel One's Modern Craft Project is open to residents of Australia aged 25 and over, and you have until 1 December to get your entries in via themoderncraftproject.com