Overview
As if your boyfriend needed another reason to stay glued to sport.
The Allphones Arena and Lingerie Football League, LLC (LFL) have announced a partnership that will bring the 'explosively popular' lingerie football sports league to Australia.
Dubbed the “fastest-growing sports league in the US” by BusinessWeek, the sport is played just like it reads. All-female teams don their scanty bra-and-panties sets and get rough out on the football field. It’s no wonder the LFL touts itself as “True Fantasy Football”.
The game is played as a modified version of American NFL football, and began as an alternative half-time show for the NFL Superbowl. In 2009, the LFL was created and drew sell-out (surprisingly male-dominated) audiences and millions of primetime TV viewers.
The 2012 LFL All-Star Game will be held in Brisbane at the Entertainment Centre on June 2 and at Allphones Arena in Sydney on June 9, and will feature 32 of the best women across the league as the Western and Eastern Conference teams clash. The two cities have been pointed to as potential homes for franchises in 2013.
Is the world's single most sexist sport doomed for failure in Australia?
