Meet SuitJet: Melbourne’s First Suits Only Bus Service
No riff raff allowed.
Are you a big shot professional with no time for trams and trains? Do you scoff at the mere mention of Myki or cringe whenever a commoner has the audacity to breathe on your Armani suit? Well, you're in luck. Melbourne's first business-class commuting service is here. No longer will you have to associate with our city's unwashed riff raff.
Officially launched yesterday, SuitJet is a startup bus service for white-collar workers to commute to and from the city. Set to start operating next month, SuitJet offers its users a seat on a customised Mercedes-Benz coach and allows them more space and comfort in which to complete their Very Important Work en route to the office. "[It's] a club for people who wish to leverage modern transport and technology to upgrade and simplify their weekday travel," their website reads. Importantly, "Membership is open to all corporate dress city commuters."
With a return ticket to the city setting you back $30, riding with SuitJet will cost significantly more than any Myki fare. However, with roughly an hour more time to work on board per day, they claim the long-term benefits will greatly outweigh the initial expense. "That's an hour of work you don't have to do after having dinner with the kids and a cup of tea with your wife," SuitJet co-founder Darren Heiberg told The Age.
Many of the finer details are yet to be decided, with the pick up and drop off points to be dictated by consumer demand. However, registrations so far have elucidated something unexpected. Most members seeking entry to this exclusive club are not disgruntled suits seeking respite from the perils of the train lines from Brighton or Toorak, but those who have been overlooked by the public transport system entirely. Most registrations have reportedly come from suburbs without train stations at all.
Despite outwardly naming it a 'business class' service, founders of the company reportedly deny the accusation that their service would create a class divide. Though Mr Heiberg is apparently considering changing the name to something that doesn't include the word 'suit'.
Good idea.
Via The Age.
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