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The Sugar Republic Team Is Launching Its Latest Super-Photogenic Installation in Brisbane This Month

'The Selfie Lab' will feature 16 colourful and neon-lit themed rooms, including past hits from the group's other touring shows.
By Sarah Ward
June 18, 2021
By Sarah Ward
June 18, 2021

Usually when a Brisbanite heads to Westfield Chermside, they're going shopping. Or, they could be seeing a movie or having a bite to eat. Normally, though, a trip to the sprawling northside centre doesn't involve swinging in a rainbow room or hopping in a ball pit — or cuddling teddy bears either.

From Thursday, June 24, all of the above activities are on the agenda at the busy shopping complex. So is being surrounded by colour and neon lights aplenty, too. The reason: the folks behind the sweet-themed Sugar Republic pop-up museum are returning to the town, bringing their latest multi-room installation with them. So, get ready to make your way through The Selfie Lab (and to see it take over your Instagram feeds, obviously).

Whether they're doing Christmas pop-ups in Melbourne or hosting a Museum of Love in Sydney, all of this group's activities are designed to be snapped — so this time they're just calling that out in the event's name. Drop by and you'll find a greatest hits-style set up across The Selfie Lab's 16 rooms. In other words, it's rolling out some of the past spaces that everyone loved, just in a different location.

New rooms featuring photogenic decor that audiences haven't seen before will also be part of the installation; think: Palm Springs motels, 50s diners and 80s bedrooms, as well as a space that promises to take visitors to the moon. There'll also be a candy bar — because the Sugar Republic crew were never going to forgo sweetness — and work onsite by Brisbane illustrator Alex Darrafa.

Making its home opposite Uniqlo on Westfield Chermside's second level, The Selfie Lab is popping up for a good time, not a long time — but it does seem that this vibrant space might stick around for a bit. The website promises new installations each season; however, given how popular the group's other events have proven, getting in quickly is still recommended.

Tickets cost $25 plus booking fee for a one-hour run through the space — phone in-hand, of course, so you can keep snapping pics.

Find The Selfie Lab on Level 2 of Westfield Chermside, Corner of Gympie and Hamilton roads, Chermside, from Thursday, June 24 — open daily from 10am. For further details and to book tickets, head to the pop-up's website.

Published on June 18, 2021 by Sarah Ward
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