Overview
What would you do if you were a little less freaked out by consequences? Would you talk to more new people, fear a bit less, dance a little more like FKA Twigs, quit your desk job and start that no-guarantees creative career you've always had in the back of your mind?
Some sparkling young Australians are already flinging their inhibitions into a ziplock bag and seizing this little ol' life with both hands. Concrete Playground has teamed up with the Jameson crew to give you a sneak peek into the lives of bold characters who took a big chance on themselves. They've gone out on a limb and rewritten their path, encapsulating 'Sine Metu', the Jameson family motto which translates to 'without fear' — getting outside your comfort zone and trying something new. After all, we only get one shot at this. Take notes.
From a very young age, we're all asked the question "What do you want to be when you grow up?" We're told to pick one path, one profession, to neatly label the rest of your life. Our responses change as we grow up, from astronaut to engineer, princess to PR, and for Sydney-based Cole Bennetts, from Penguin Boy to renowned photographer taking the Prime Minister's portrait. You can read the interview over here.
Want to experience a little bit of 'Sine Metu' yourself? Cole's being a total legend and helping us give away the chance to be a photographed like the biggest names in the music business. Cole will work with you and a lucky friend to create a unique shoot for your own use, be it the ultimate profile pic or your next step to stardom — so you can see for yourself what happens when bold humans take big creative chances with big payoffs.